Podcast #2 Idit from Kobrini

Idit Kobrin

  • Her fav café in Basel: Café Von Lanthen – where the podcast has been recorded
  • Her fav coffee: Flat white lactose free 

Idit’s work is all about story telling using the art of film. She promotes small businesses by making short documentaries, guided by authenticity and creativity.

The concept of this podcast is to record in our fav cafés over the best coffee. This one was a little experiment so what it means: it’s gonna be noisy! 😉 Work in progress, bear with us!

A big thank you to Café Von Lanthen who let us do the Podcast and for always welcoming us warmly!

A big thank you to Idit who edited the whole thing:

Idit comes from the Holy Land. She was born in Jerusalem, lived in Basel as a teenager, studied and worked in NYC & Tel Aviv and came back to Basel a decade ago for work.

Although she quickly adapted to the culture and weather, she didn’t quite enjoy the corporate culture as much. So in 2011, after 12 years of office work, she quit and went freelance.

At the beginning she was filming friends and things that inspired her.

One day she had a bicycle accident. It took her 8 months to recover fully. In this period of time, she met Romana and was as inspired as intrigued by her work. She somehow wanted to film her to help her promote her work and exactly there, appeared the concept of:

Filming short documentaries about people and their businesses.

Telling their story, explaining what they do, show their personality, in other words:

get to know them

It’s very easy for her to make people feel comfortable and forget about the camera! She loves meeting different people and learn about all those different businesses.

So far her clientele has been mostly women business owners (to give you an idea: Handlettering Teacher, Sports Teacher, Musicians, Horse Photographer, Poetry Goddess) and this year she’d like to promote all kinds of small business owners, including men.


Creativity has always been a part of her. Everybody is creative and has their own niche in being creative. Nature helps her feel creative and is part of her self-care practice. Walking clears her mind.

Top 3 fav things to do on her time off:

  • Reading
  • Nature bathing
  • Coffee drinking with friends

What she’d tell her younger self in only 2 words:

  • BE YOURSELF because there is no one like you, you are unique
  • TRY IT because you’ll never know otherwise. You can always go back where you were if it doesn’t work out.

Her tips for people wanting to go towards entrepreneurship:

  • Keep your job part-time, don’t quit everything like I did!
  • Try it first, see if it works.
  • Be disciplined, have a schedule of some sort.
  • Join a meet-up group: Basel Creatives for example 😉


Idit is now happily settled down in Basel. The constance of staying in one place for a long time is fulfilling. Through her work and being, she hopes to inspire people who have been through tough times and help people who are figuring out what they want to do, to try out something they really love.


We are all in this together


You can find her:

on Facebook @KobriniDocuStory

on IG @kobrinidocustory

on her website kobrini.com 

on Meet-Up Basel Creatives




Podcast #1 Carla from Localholic

Rodrigo and I started a podcast about people we find inspiring (more on how it started and the details in another post!)

Carla was our very first guest this month and it’s been so much fun interviewing her and equally fun to go through the whole video again to write this!

If you are on an entrepreneurial journey or if you are thinking about it, this podcast is for you!

Headphones on: listen to it HERE

About Carla :

She is originally from Lake Constance. She used to be in event management in Hamburg and landed in Basel a few years ago where she created Localholic, a company that makes you experience Basel differently – a beautiful way to discover the city as well as local products & services aka Local Heroes. She also brought Creative Mornings to Basel and has many more projects in the making!

This is how her week looks like:

  • 3 days/ week Localholic (office in the AM and meetings in the PM)
  • 2 days/ week Creative Mornings
  • Sunday Carla-ME-Time (likes to go for a run in Dreiländereck, spends time in Nature & with friends, likes to cook, read or listen to podcasts!)

What she learnt on her entrepreneurial journey : 

  • Focus on yourself
  • Give yourself time, don’t rush towards a goal that you think you need to attain
  • Business Visions change constantly if not every day!
  • Constantly ask yourself: what do i really want? Keep this question in mind but keep moving forwards.
  • Reflect your work in small steps and know that you can do it from past experiences.
  • Know your strengths (she lists 5 in the podcast!)

The best investment she made:

  • Find out about herself and her skills

working for yourself = working on yourself

Advices to anyone wanting to start a business or project :

  • DO IT! Don’t let your doubts stop you, invite your doubts as questions. Give yourself deadlines and go fully into it!

2 words to your younger self :


Listen to what she does when she experiences fear. It’s brilliant!

What would she do with more money?

  • Invest in more skills

(when I talk about my friend ‘the social media pro’: it’s Bianca Fritz) 

What would she do with more time?

  • Start new projects

What she does when she gets stressed : 

  • She comes back to her weekly schedule and writes it again. This helps her refocus (with a coffee or a tea)

How the world will look like in 20 years and what we can do to make it better:

  • Come back to local products /services
  • Travel less > people travel to find themselves but it’s important to find yourself at home and in your ME-time
  • Reduce your needs > minimalist mindset
  • Take the speed out *

The 2 books she is currently reading: 

  • ‘Schön dass es dich gib’ Laura Maria Seiler
  • ‘Start something that matters’ Blake Mycoskie founder of Tom shoes. 

One podcast she listens to:

Her motto: 


*My fav quote or one of them:

‘The speed is in the head but if you are yourself, if you know yourself better, focus on yourself, know your skills, needs and fears maybe you don’t need the speed anymore?! When you know your skills, you focus on them and your network is full of people who can do things better than you which makes it easier to let go of what you are not good at, because then you just ask your people!’

The power of knowing yourself and community!



Meet her at Creative Mornings this Friday!!!

If you missed it, connect here: 

Facebook @localholic.ch & @CreativeMorningsBasel 

IG @localholic & @cm_basel



One more thing that you won’t hear in the podcast:

The magic behind our first encounter

Carla was visiting one of her Local Hero Haenowitz and Page and having coffee. I was finishing a photoshoot for Yoga, Coffee & Journaling. She saw my yoga mat and we started chitchatting about yoga. I invited her to the event with H&P and she gave me her business card and that’s when I went like: ‘Wow!!! Let me introduce myself again!’ (I didn’t actually say that or maybe I did who knows?!). Why it was so awkward: a few months prior to that weird introduction, I did my very first Yoga & … event. It was Yoga & Wine at Vinigma, a wine company in Gundeli. Valentin, the owner, advised me to connect with Localholic which I, of course, never did! I went on the website though but never reached out. That’s why I was so surprised by Carla’s business card! Synchronicity or the fact that Basel is so small, you always bump into people you know? We’ll never know but I like to think it’s the first one.

(You can find the projects we did together in the ‘Past Events’ Section of this website. Bad Taste Yoga Party & Flohmi and Yoga auf dem Rhystärn